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Fallen angel.

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bobilus
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« on: October 28, 2011, 03:09:05 AM »

I think ASA banning the AXE Angel ad is bit of madness. I think if this is the standard they are using to ban ads any ad could be banned in the future for the smallest thing and it sets a dangerous precedent. I personally can't see how this ad is really offensive to christians, are they so insecure about their believes.       

The original article: http://www.news24.com/SouthAfrica/News/Deo-angel-ad-could-offend-ASA-20111025

I love AXE's tong in cheek come back. http://www.news24.com/SouthAfrica/News/Axe-warns-angels-to-behave-20111027
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Faerie
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« Reply #1 on: October 28, 2011, 06:55:11 AM »

I enjoyed the comments to that article, the Mr Muscle man came under some heavy pressure. AXE's comeback is probably the best thing they could have done, Nando's has got this type of response down to an artform.

Quote
It added that men insisting on using the fragrance did so at their own risk.

"Those who are continuing to use Axe Excite in the hope of seducing angels, please note - whilst there is no individual danger of disciplinary action from the ASA, the angels have been known to come in at quite a speed, and the use of Axe excite is completely at your own risk."


Heh!
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BoogieMonster
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« Reply #2 on: October 28, 2011, 09:34:47 AM »

Quote from: Second article
imaginary angels

It's so sad that we have to qualify like that.
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Mefiante
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« Reply #3 on: October 28, 2011, 10:12:45 AM »

Yet another instance of the special privileges religion consistently arrogates for itself.  There is no “right not to be offended” written into our Constitution or our law.  Nor does there exist any “protection against offence even if you’re a majority” clause.  However, you do have the right to switch off your TV or change channels if a broadcast offends you.

The ASA sorely lost its impartial way on this one.  What a travesty.

'Luthon64
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Mefiante
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« Reply #4 on: October 28, 2011, 12:24:12 PM »

I can’t find the ASA ruling for the Axe deodorant complaint, but this one is related in that a complaint was upheld because it was found to be offensive to a certain group of people.  (The issue is actually more directly relevant to this matter.)
COMPLAINT
In essence the complainant submitted that the advertising makes a mockery of the faith people have in traditional healers, by implying that the faith is based on a lie or on healers actually snooping around peoples’ mail in order to ascertain certain details of their lives. People who visit and believe in traditional healers have a fundamental belief that the healer is able to see things others cannot.



ASA DIRECTORATE RULING



At the end [of the ad], the voice-over [sic] states, “… you can keep your personal stuff personal even from those who thínk they can see everything …” It should be noted that the voice-over [sic] places emphasis on the word “… think …”

This arguably suggests that the respondent is reducing the potential clairvoyant perception devotees have of Sangomas to something akin to slight-of-hand [sic] trickery. In essence, the commercial communicates that, instead of being able to communicate with and be advised by ancestors as the customer would believe, Sangomas merely pretend. This clearly belittles a basic perception that believers in the traditional healing practice hold of their Sangomas.

While the Directorate is mindful of the hyperbole employed by the respondent, it is not convinced that this is sufficient to negate the offence experienced by the complainant.

Given this, it is the Directorates [sic] view that the commercial is likely to be perceived as offensive to that sector of the community in a manner that is in breach of Clause 1 of Section II.

Clause 1 of Section II (General principles) of the ASA Advertising Code states:
1. Offensive advertising

1.1 No advertising may offend against good taste or decency or be offensive to public or sectoral values and sensitivities, unless the advertising is reasonable and justifiable in an open and democratic society based on human dignity, equality and freedom.

1.2 Advertisements should contain nothing that is likely to cause serious or wide-spread [sic] or sectoral offence. The fact that a particular product, service or advertisement may be offensive to some is not in itself sufficient grounds for upholding an objection to an advertisement for that product or service. In considering whether an advertisement is offensive, consideration will be given, inter alia, to the context, medium, likely audience, the nature of the product or service, prevailing standards, degree of social concern, and public interest.

It seems then that the ASA also has a minor function as a moral watchdog.  It’s those “prevailing standards, degree of social concern, and public interest” questions that make for a troublesome loophole.  Maybe we should hit them with complaints about pasta adverts because they are deeply indecent and blasphemously offensive to Pastafarians, who form a sizeable sector of society.  These pasta ads clearly belittle a basic perception Pastafarians hold of their FSM’s divinity…

'Luthon64
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GCG
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« Reply #5 on: October 28, 2011, 15:32:21 PM »

The FSM (sauce be upon Him) doesn't give a shit.
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Mefiante
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« Reply #6 on: October 28, 2011, 15:35:15 PM »

Heresy!  Profanity!  Sacrilege!

Boil the blasphemer!

'Luthon64
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st0nes
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« Reply #7 on: October 28, 2011, 16:23:50 PM »

Boil the blasphemer!
In a large pot of salted water!
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Jacques
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« Reply #8 on: October 31, 2011, 14:58:40 PM »

Apologies in advance to Mefiante - had to use your Pastafarian example in a column which references the Axe banning, and don't quite know how to credit it.
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Mefiante
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« Reply #9 on: October 31, 2011, 16:46:39 PM »

No problem, Jacques.  If you so wish (and it’s an e-column you’re writing), you could credit it with a link to the forum.  Doing so could help kick start the forum into a more public space, which is something that it could certainly use.

'Luthon64
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« Reply #10 on: October 31, 2011, 21:12:15 PM »

I can't quite believe that this advert would cause any offence!! Maybe the angels looked a bit too slutty....  Lips Sealed
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Rigil Kent
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« Reply #11 on: January 16, 2012, 10:37:26 AM »

You have to admire the formulating chemist who targets, through the power of scented deodorant, the union of angels and men. Not only will it make a striking marketing feat, but the next generation of customers will be blessed with gigantic armpits.

Ref: http://www.biblegateway.com/passage/?search=gen%206:1-4&version=GNT
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Benjammin
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« Reply #12 on: January 16, 2012, 11:07:14 AM »

Unfortunately atheist can be just as sensitive:

Quote
Mr Gerber lodged a consumer complaint against a billboard for River’s Church located on its premises in Sandton.

The billboard features an image of a man holding his hands against the temples of his face. The following quote “An atheist is a man who believes himself to be an accident – Francis Thompson” appears underneath.

COMPLAINT
In essence, the complainant submitted that the billboard offends him as an atheist as he does not consider his existence to be an accident. Secondly, the depiction of a man with an empty head communicates that atheists are stupid.


All of the complaint here:
http://www.asasa.org.za/ResultDetail.aspx?Ruling=5881

This is all really really stupid.
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brianvds
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« Reply #13 on: January 18, 2012, 06:38:53 AM »

Unfortunately atheist can be just as sensitive:

Quote
Mr Gerber lodged a consumer complaint against a billboard for River’s Church located on its premises in Sandton.

The billboard features an image of a man holding his hands against the temples of his face. The following quote “An atheist is a man who believes himself to be an accident – Francis Thompson” appears underneath.

COMPLAINT
In essence, the complainant submitted that the billboard offends him as an atheist as he does not consider his existence to be an accident. Secondly, the depiction of a man with an empty head communicates that atheists are stupid.


All of the complaint here:
http://www.asasa.org.za/ResultDetail.aspx?Ruling=5881

This is all really really stupid.


The ASA is completely out of control now, and none of us are allowed to frickin' LIVE anymore because someone else may take offense. So frickin' WHAT if someone takes offense? They should grow up and get a life, that's what.

I find it especially offensive that the ASA considers itself qualified to make blanket statements about entire groups or supposed groups of people, as if they are all identical. If Mr Gerber takes offense, then that means I will too and therefore I am not allowed to see the ad. Just like that, without ever asking my opinion or doing an opinion poll of atheists. WTF!?
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